Revenue Boom for WLG i-SITEs
Revenue from visitors to the two i-SITEs operated by Positively Wellington Tourism (PWT) has increased by close to $400,000 in the past six months. PWT chief executive David Perks says takings
at the i-SITE in Civic Square and the Interislander i-SITE increased 22% in the first half of the 2011/12 financial year, when compared to the same period the year before.
“The past six months has been a busy period for Wellington with Rugby World Cup, the Brancott Estate WOW® Awards Show, Visa Wellington On a Plate and our busiest ever cruise season,” says Perks. “We’re also seeing the results of what has proved to be a successful re-design of our visitor service both physically and philosophically.” PWT launched the country’s first floating i-
SITE onboard the Interislander’s Kaitaki ferry in partnership with Destination Marlborough in MAR10. The Civic Square i-SITE also underwent a refurb at the end of that year.